BUILDING LONG-TERM SUSTAINABLE BRAND VALUEBuilding a long-lasting brand impact not only builds positive perceptions about the brand but also empowers businesses to pursue sustainable growth for the future. A brand’s sustainability is its knack to thrive and expand today without undermining its future development potential. It is more of a strateg

BUILDING LONG-TERM SUSTAINABLE BRAND VALUEBuilding a long-lasting brand impact not only builds strong associations about the brand but also enables marketers to maintain sustainable growth for the future. A brand’s sustainability is its capacity to sustain and grow today without undermining its future development potential. It is more of a compre

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